Crocs, Inc.
name
Crocs, Inc.
id
CROX
summary
Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam footwear. Founded in 2002, the company has become globally recognized for its unique style of footwear, often termed 'clogs', though they do not contain any wood like traditional clogs. Crocs has undergone significant growth and development since its inception, including a successful IPO in 2006, various acquisitions such as Jibbitz and Ocean Minded, and a notable surge in sales during the COVID-19 pandemic due to a shift in consumer behavior and successful collaborations with high-profile fashion designers. The company also faced challenges, including stock value drops and restructuring efforts. Crocs' products are known for their comfort and practicality, with the proprietary foam resin Croslite being a key material. The brand has also been involved in partnerships, collaborations, and efforts to combat counterfeit products. Despite mixed opinions on their aesthetic, Crocs have seen a resurgence in popularity, driven by factors like comfort, unconventional style, and celebrity endorsements.
industry
Wholesale trade, Retail & consumer services, Clothing & clothing accessories
founded
2002
headquarters
Broomfield, Colorado, U.S.
key_people
Andrew Rees (CEO), Michelle Poole (President)
products
Shoes
revenue
US$2.313B (2021)
net_income
US$725 million (2021)
total_assets
US$1.54B (2021)
total_equity
US$14.08M (2021)
number_of_employees
4,000 (2021)
website
crocs.com