THE TRADE DESK, INC
name
THE TRADE DESK, INC
id
TTD
summary
The Trade Desk, Inc. is an American multinational technology company specializing in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. Founded in 2009 and headquartered in Ventura, California, it is the largest independent demand-side platform in the world, competing against platforms like DoubleClick by Google and Facebook Ads. The company offers a self-service publishing platform for brands & advertisers, a data management platform for advanced analytics & segmentation, and enterprise APIs for advanced integrations. It has over 225 partners worldwide and is responsible for delivering personalized content on platforms like Spotify. The Trade Desk has been recognized for its omni-channel approach to programmatic marketing automation, with strong data analytics capabilities, fast response-times, and support for various connected devices, online platforms, and media formats. It reported a 95% customer retention rate for 27 straight quarters in 2020, and an annual revenue of US$836 million in the same year. The firm employs around 3,100 people in 25 office locations worldwide.
revenue
US$1.95 billion (2023)
operating_income
US$200 million (2023)
net_income
US$179 million (2023)
total_assets
US$4.89 billion (2023)
total_equity
US$2.16 billion (2023)
number_of_employees
3,115 (2023)
website
thetradedesk.com